I was born in an era when   Surf used to be related to "LALITA JI " , when BAJAJ used to be related to "Hamara Bajaj", when nirma used to be associated with a sweet girl dancing in a frock, when ONIDA ad used to be the scariest of all and used to be "neighbors envy". The advertising and brand definition has come a long way , a way which sometimes seems to me as intelligent and sometimes I feel money spent unwisely .Although Zulu’s may seem interesting to few as a brand andmay recognize it with some brand ,I believe Vodafone has restricted and enclosed themselves to this particular way of advertising which seems to convey their brand through a   kiddish   behavior  of Zulus. The ad did not give me sense or afeeling which could position the brand of the company I believe that brand now wants to be recognized through brand ambassadors ,few months back I used to watch eitherAmitabh Bacchan , Shahrukh Khan or Sachin tendulakar in commercials .I believe a huge chunk of money resides in their bank accounts .But I hardly remember what they advertise I am not going to eat a buiscuit just because sachin eats that buiscuits and becomes a powerful cricketer, or I am not going to use a powder which shahrukh uses .I am not going to open an account in a bank just because Rahul Dravid asks me to do so .Ibelieve the ads have to bring in more honesty in their way to conveying to the consumers .Honesty in Advertising ?, does it not sound foolish .Can I tell my consumer that the only time my bike went for 75 kms per liter was when I tested in the lab on a frictionless surface ..No certainly not .That will be the end of my product